Peppa Pig sales pass £100m - Media Week
LONDON - Children's cartoon 'Peppa Pig' has now grossed more than £100m in spin-off sales, according licensors E1 Entertainment. ‘Peppa Pig' is a popular children's cartoon produced and co-owned by company Astley Baker Davies and shown on TV channels Five and Nick Jr. It has made over £100m in merchandise sales through licensing, which is handled by distributor and co-owner E1 Entertainment. According to data from NPD's 2009 Pre-school Toy Market Overview, Peppa Pig toy sales increased by more than 30% in the last year. DVD sales have passed 3m units, with the video game selling 225,000 copies and book sales with partner Ladybird Books exceeding 2m.
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